How can you sell your complex products effectively?
... By making a clear offer and communicating the benefits to an identified market.
We can develop your marketing and sales skills during this highly practical and interactive training programme.
We can also develop your wider management skills such as change management and resilience.
How does it work?
The programme comprises five one-day workshops, supported by one-to-one coaching sessions and a suite of e-learning modules. The next programme takes place between November 2011 – January 2012.
The programme introduces proven methods that will increase your understanding of your market and identifies what influences your customers to purchase a solution, resulting in a focused marketing plan.
You will learn how to present your company, yourself and your product to potential buyers in a way that they understand your offer and how it can add value to their business.
Funding towards the cost of this course may be available.
Course Programme
- Analysing your customer buying behaviour in a complex environment
- Understanding the customer’s needs
- Marketing an innovative complex or high tech product
- Presenting the solution
- Business negotiation and concluding the deal